Mohit Seth is a seasoned finance expert and the founder of MAAK Finance Ltd., a mortgage practice known for its clear, client-focused advice.
Based in Canada, Mohit works as a Mortgage Broker, Real Estate Agent, and Insurance Professional, offering a well-rounded perspective on property financing and financial protection.
Originally from Lucknow, India, Mohit earned a Master’s in Mathematics before moving to Delhi to complete a Master’s in Finance. These academic foundations gave him a sharp, analytical approach to decision-making. He began his career at ICICI Bank, where he rose quickly through the ranks. He later moved to Canada and joined TD Canada Trust, where he worked as a Small Business Advisor, earning top-performer honours across the Prairie region.
In 2014, Mohit shifted to mortgage brokering, and by 2022 he launched his own independent firm. His work spans residential and commercial mortgages, and he often helps first-time buyers, property investors, and small business owners find smart, long-term solutions. His knowledge of banking, real estate, and insurance allows him to offer end-to-end advice, tailored to individual needs.
Clients trust Mohit Seth for his calm, methodical approach and his commitment to explaining things clearly. “There’s no such thing as a bad question,” he often says.
Outside of work, he enjoys reading about markets, staying active, and spending time with family. Mohit is also a quiet supporter of community causes and financial education.
Q&A:
What led you into the world of finance?
I’ve always enjoyed problem-solving. I studied mathematics first—it taught me how to approach things logically. Later, I added a Master’s degree in finance to better understand how the world works in real terms. That mix of theory and application was a good fit for banking. I started with ICICI Bank in India and worked my way up.
What were those early years in banking like?
Fast-paced. ICICI taught me a lot. I began as a Loans Manager and eventually became a Cluster Manager. I handled credit, risk, and client relationships across branches. It was very hands-on. I remember once helping a small business owner restructure his loan when his inventory was hit by flooding. It wasn’t just about numbers—it was about listening, finding options, and helping someone stay afloat.
When did you move to Canada?
In 2009. I wanted to broaden my horizons. I joined TD Canada Trust and worked as a Financial Advisor, then a Small Business Advisor. That gave me a chance to understand a whole new market. I learned quickly that trust matters here even more. Clients wanted transparency and someone who could break things down simply.
What did you enjoy most about working with clients directly?
Seeing them succeed. Especially first-time homebuyers or small business owners. When I was at TD, I was lucky to be ranked among the top 20 investment consultants in the Prairie Region. But it was always the client calls later—when someone moved into their new place or expanded their business—that meant the most.
What made you shift into mortgages and self-employment?
By 2014, I wanted to offer more than what the banks allowed. At Mortgage Alliance, and now independently with MAAK Finance, I can source options from across lenders. I’m not tied to one product. That lets me focus on solutions that actually fit the person sitting across from me. A good mortgage isn’t about the rate alone—it’s about the right structure for the life someone’s building.
What does a typical client interaction look like for you now?
First, I listen. I ask a lot of questions. People often come in thinking they know what they need. But sometimes they’re reacting to what a friend said or something they saw online. My job is to get a full picture—income, goals, comfort level—and then build from there.
You’re also licensed in real estate and insurance. Why wear so many hats?
Because life doesn’t happen in silos. Someone buying a home usually needs financing. They might also need mortgage protection or life insurance. Sometimes they’re also selling a property or investing in another. Being able to offer support across all of that makes the process smoother for them—and more complete.
What’s changed in the industry since you started?
Access to information. Clients do a lot of research now, which is great. But it also means more confusion. There are online calculators that aren’t accurate, outdated advice, and one-size-fits-all ideas being treated like rules. My role has shifted toward helping people interpret and apply what actually matters to their case.
What’s something people often overlook when it comes to financing?
Preparation. I always tell clients to review their credit reports, organise documents, and understand their affordability range before falling in love with a home. It saves disappointment. Also, people forget that lending rules vary across lenders—even slightly—so working with someone who understands the full landscape can make a big difference.
What’s a recent professional moment you’re proud of?
Helping a family navigate a complex refinance during a tough time. They were between jobs, had growing children, and needed flexibility. We found a structure that gave them breathing room. Later, they told me it helped them avoid selling the house. That kind of impact sticks with you.
Outside of work, what keeps you grounded?
Reading. I like finance books and global economic trends. I also walk a lot—it clears my head. And spending time with my family. My children help me see things simply again. That’s helpful in this line of work.
You’ve received multiple awards over the years—how do you define success now?
Consistency. Not every deal is big. But if you show up, communicate clearly, and deliver on your word, people remember. Many of my clients have come through referrals or returned after years. That kind of trust is earned day by day.
What advice would you give to someone entering this industry?
Keep learning. Stay humble. And never assume two clients are the same—even if their numbers are. This is a people-first business.
Final Thoughts
Mohit Seth’s approach is built on substance. With over a decade of banking experience, deep academic training, and a multi-licensed practice, he brings both range and rigour to every client interaction. As finance evolves, so does he—always listening, always learning, and always focused on what matters most to the people he serves.
Read more:
Mohit Seth: Mortgage Broker, Real Estate Agent, and Insurance Professional