The Nordic region’s largest osteopathy chain is accelerating its international expansion with the announcement of its first UK clinic, set to open in Fulham, London.
Known for its rapid scale-up across Scandinavia, Osteonordic is positioning the UK as its next major growth market. The company has now opened its national waiting list, giving early clients access to complimentary screening sessions ahead of launch.
The first pin on the map will be at First Floor Office, 591-593 Kings Road, Fulham, SW6 2EH
A strategic entry point into a competitive healthcare economy
Fulham has been selected as Osteonordic’s debut location due to the area’s strong purchasing power, high demand for premium private healthcare and dense population of internationally minded residents. According to the company, the location aligns closely with its core client segments. Even before launch, Osteonordic reports a significant volume of interest from UK-based practitioners applying to join the organisation, which the company views as a positive indicator for long-term scaling potential.
“London is one of Europe’s most competitive healthcare markets, yet the early response from both patients and professionals confirms that our model is well-positioned for the UK,” says Jens Gram, CEO of Osteonordic.
Strong inbound interest from both osteopaths and patients ahead of launch
Beyond recruitment, the company is also seeing strong early demand from potential patients. According to Osteonordic, the waiting list has attracted a broad segment of London residents, including amateur and professional athletes seeking performance-focused treatment, as well as individuals with everyday back, neck and joint issues looking for structured, hands-on care. The early inflow supports the company’s assumption that London has both a sophisticated patient base and a clear need for more standardised osteopathic services. Combined with a growing number of osteopaths applying to join the chain, the company sees a favourable market foundation for rapid adoption once the first clinic opens.
Established Nordic market leader brings scalable model to the UK
Across Denmark and Iceland, Osteonordic delivers more than 10,000 treatments each month, making it the largest osteopathy chain in the Nordic region. Its expansion has been driven by a replicable clinical framework, strong patient satisfaction metrics and a scalable operational model.
With a proven track record in entering new markets, the company views the UK as an attractive environment for growth due to the size of the private healthcare sector and a fragmented osteopathy landscape with varying treatment quality across independent clinics.
Technology and operational efficiency as expansion enablers
Osteonordic’s scalability rests heavily on technological infrastructure. The company has integrated AI-supported processes, automated administrative workflows and data-driven marketing into its operations to drive efficiency and consistency across clinics. This infrastructure reduces costs per clinic, accelerates roll-out speed and supports a more uniform patient experience.
“We combine a strong clinical foundation with modern operational systems, allowing us to deliver a unified and high-quality experience across markets,” says Jens Gram.
Poised to raise standards in the UK’s private osteopathy sector
Osteonordic aims to introduce a consolidated and professionally managed clinic model that emphasises evidence-based treatment, structured workflows and consistent quality across locations. With the Fulham clinic expected to open within the next year, the company has already outlined plans for additional sites across London and, over time, other major UK cities.
Waiting list now open for early clients.
Ahead of launch, Osteonordic is offering free screening sessions exclusively to individuals who sign up via the UK waiting list. The waiting list is officially open, giving early clients priority access when the Fulham clinic opens its doors.
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Osteonordic prepares for UK launch as Fulham clinic becomes the company’s first foothold in London