Founded in 2005, Seal Skin Covers has grown from a small New York start-up into one of America’s most trusted names in protective covers.
What began as a modest venture by a team of outdoor and automotive enthusiasts has evolved into a leading national brand, serving nearly a million customers across the United States.
From the start, their goal was simple — to build waterproof, durable, and affordable covers that actually protect. Frustrated by the poor quality of existing products, the founders took a hands-on approach, developing materials that could withstand real-world conditions like snow, sun, and salt. Their persistence paid off.
Over time, Seal Skin Covers introduced semi-custom and custom-fit designs that redefined what customers could expect from a cover. By listening carefully to customer feedback, they turned early challenges into opportunities for innovation. “Every review teaches us something new,” they’ve said. “We learn, we improve, and we build better products.”
The company’s name reflects its mission. Just as a seal’s skin protects it from the harshest environments, Seal Skin Covers products safeguard what matters most — from vehicles and boats to patio furniture.
Today, they are known not only for product quality but also for promoting sustainability and longevity. “Replacing something every few years wastes money and creates waste,” the founders note. “Protect what you have, and it will last longer.”
With innovation, trust, and resilience at its core, Seal Skin Covers continues to lead the industry in practical, lasting protection.
Q&A with Seal Skin Covers Reviews
How did Seal Skin Covers begin?
We started back in 2005 in New York. At the time, we were just a small team of outdoor and automotive enthusiasts who were frustrated by the covers available on the market. They either didn’t last or didn’t truly protect. Vehicles, boats, and even patio furniture were being damaged by the weather, and customers had no reliable, affordable solution. We decided to build one ourselves.
What inspired the name Seal Skin Covers?
The name came naturally. We wanted something that represented protection and endurance. A seal’s skin shields it from harsh environments — the cold, the salt, the water. That’s exactly what we wanted our products to do. It’s a reminder of our purpose every time we see the logo.
What were some of the early challenges?
In the beginning, trust was the biggest hurdle. The market was crowded with cheap, one-size-fits-all covers, and people were sceptical that affordable products could also be durable. We had to prove ourselves one customer at a time. Listening to feedback became our greatest advantage. When customers said fit mattered, we invested in semi-custom and custom-fit options. That decision changed everything.
How has customer feedback shaped your products?
Completely. Every improvement we’ve made started with a customer comment or review. Some people told us their covers didn’t fit perfectly; others shared stories of their cars or boats surviving storms without a scratch. We treat that feedback as research. It guides how we design, test, and improve each model.
What do you think makes Seal Skin Covers stand out?
It’s our commitment to fit, durability, and affordability. We don’t believe protection should be a luxury. Our products are designed for everyday people who care about their investments. Thousands of five-star reviews show that customers see the difference.
You’ve mentioned expanding into new categories — what drove that decision?
We realised protection isn’t just about cars or boats anymore. People want to protect their outdoor furniture, motorcycles, even equipment. So, we expanded our product line. If something needs to be covered, Seal Skin Covers will provide the solution. That’s been our guiding vision from the start.
How do you measure success?
Success, for us, isn’t just sales or awards — it’s trust. When a customer tells us, “This cover saved my boat through the winter,” that’s success. Reaching nearly a million customers across the country is an amazing milestone, but what matters most is knowing we’ve earned their confidence.
Sustainability seems to play a role in your philosophy. Can you tell us more?
Yes, absolutely. We believe protecting what you already own is one of the simplest ways to live more sustainably. Replacing something every few years not only costs more but also adds to waste. Our mission is to help people extend the life of their belongings — whether that’s a vehicle or a piece of furniture. Protection is conservation.
What advice would you give to other entrepreneurs?
Listen more than you speak. When customers talk, they’re giving you a roadmap for improvement. Also, never underestimate small beginnings. We started with one idea in a garage, and now we’re a national brand. Growth takes time, patience, and resilience.
What’s next for Seal Skin Covers?
We’re continuing to innovate — improving materials, expanding into new product categories, and finding new ways to serve customers better. The goal remains the same: waterproof, durable, and perfectly fitted protection that people can rely on.
Finally, what drives you personally to keep going after nearly two decades?
The trust of our customers. Reading reviews and seeing photos of how our covers protect what people love most — that’s the reward. Growth never stops; every day is a chance to build something better.
Read more:
Seal Skin Covers Reviews: A Story of Protection and Progress