Ford Motor Company is standing up for American consumers in the face of globalist economic pressure and decades of disastrous trade policies that hollowed out American industry.
Effective immediately, every American who walks into a Ford dealership will be treated like one of Ford’s own employees — at least when it comes to pricing.
That’s right. Starting today, Ford is extending employee pricing to every U.S. customer, a move that could knock thousands of dollars off the sticker price of new 2024 and 2025 Ford and Lincoln vehicles.
The program is called “From America, For America.”
The employee pricing deal applies to a broad swath of Ford’s 2024 and 2025 lineup — including gas, hybrid, plug-in hybrid, and diesel models — for both Ford and Lincoln brands. However, a few high-demand models are excluded, including:
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Raptors
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Specialty Mustang and Bronco vehicles
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2025 Expedition and Navigator SUVs
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Super Duty trucks
“In times like these, talk is cheap. At Ford, we believe in action,” said Rob Kaffl, Ford director, U.S. Sales, Market Rep. & Dealer Relations.
“For 121 years, we’ve put our money where our mouth is, assembling vehicles that Americans rely on and supporting American jobs. Today, I’m proud to announce a new U.S. initiative that’s more than just a promotion – it’s a handshake deal with every American.”
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Steve Croley, Ford’s Chief Policy Officer and General Counsel, explained this new program on Fox News just hours after President Donald Trump reasserted America’s economic sovereignty with sweeping, reciprocal trade tariffs — including a 25% auto tariff aimed squarely at foreign-made cars that have flooded our market and decimated our industrial base.
Brian Kilmeade:
Ford just announced they will offer employee pricing to all customers, which could mean a $4,000 savings. Here to discuss this move is Ford’s Chief Policy Officer, Steve Croley. Steve, can you expand on this? Now, we’re going to be treated like an employee when it comes to pricing in any dealership across the country?Steve Croley:
Hey, thanks for having me. You bet, that’s exactly right. For the next couple of months, we’re going to offer our customers the same deal that our employees get. As you say, that’s worth thousands of dollars. You come into our store, you get employee pricing. This is to call a little bit of a time-out.We’ve heard some uncertainty from our customers, and we want them to be assured that Ford—the most American auto company—is going to do right by them and by our dealers. We make the most cars here, we employ the most, we export the most. We here at Ford are in a good position to address customers’ concerns and give them a really great deal on a great vehicle.
Brian Kilmeade:
That’s great. People are worried. A lot of people are scrambling to get a car before the tariffs kicked in—even used. This is new, so that’s interesting. One thing I found out is that even though you’re the most American-made car, we don’t make everything that goes into that car.I mean, for example, leather seats—we don’t really do much for leather seats in mass production here in this country. You’ve got to go elsewhere. Have you been able to explain that to the White House? You could have the best intentions, but you just don’t have the material or the manufacturing here yet. You don’t want to be penalized.
Steve Croley:
Absolutely. The White House gets that. That’s why yesterday, the new tariffs on companies generally don’t apply to automobile manufacturers in particular. We have our own set of tariffs, of course, that was announced about a week ago. You’re absolutely right—there’s a global system for supplying car parts, and as a major manufacturer, we’re part of that.But again, for us, we like the position we’re in because we do make most of our vehicles here, by far. Most that we sell here, we make here. We also love to buy from suppliers here in the United States, and we do that whenever we can.
Most of the parts that go in our vehicles are made here in the United States. But sure, it’s a global market, of course, and there are some that come from elsewhere. And yes, the administration has understood that very well.
Brian Kilmeade:
Steve, what country is just boxing Ford, GM, and Chrysler out—that you want to get access to? Maybe you could give us what it’s like. Certain countries… I don’t really see many Ford F-150s in Germany, right?Steve Croley:
Yeah. Well, we sell around the world, but in most of those other major markets, we have manufacturing in local markets or in local regions. Our Ranger truck is super popular globally. We make that in five different locations around the world. We’re going to keep making around the world and pleasing customers around the world. But for here and now, we’re focused on the United States—our major market, our home market, our hometown—and we’re going to offer our U.S. customers a really great opportunity.Brian Kilmeade:
We walk into our local dealership, we stress that they’re all going to be on board, right? There’s no caveats?Steve Croley:
Yeah, our dealers are stepping up, and it’s really great. What it means is you get the employee price. Look, I’m an employee—that’s a great deal. I can tell you it’s thousands of dollars. It means that the dealers will sell below invoice. It’s a really great thing. We’re going to take advantage of a strong inventory that we have here, and at least for the next couple of months, it’s a fantastic opportunity. Just real quick—come on in, we’ll show you a car.Brian Kilmeade:
You got it. Real quick, exit question—if you have to get a part from another country and there’s a tariff on that part, how can you not charge more for your car? Don’t you have to charge more for the car? Because your margins on an average car sale are not great.Steve Croley:
Look, we are a small-margin industry. There’s no question about that. And sooner or later, yeah, these prices are going to work their way through the system. But it’s not a switch, so we don’t have to charge more on cars today. Like I say, we have a pretty good stock, and it’s that savings that we’re going to pass on. But the dust is going to settle on this thing, no doubt, over the next few months and beyond.
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